I had a fabulous idea. I’m calling it The Fifty Buck Challenge.
Those of us who are lucky enough to not only work regularly, but who actually love what we do, never really have to ask ourselves the one question that troubles so many other people:
How hard is it to make money?
In our neighborhood, we have four guys sleeping rough. Unwashed, unkempt, thoroughly disgusting to look at, and you never want to stand downwind of them, the smell is outrageous. They don’t do anything, these people. They spend all day sitting on walls, sprawled under trees tanning, or they just keep busy yelling at traffic – a favorite pastime, apparently. Such is their rage at the calamity that’s befallen them.
Nevertheless, I pass by every day, feeling incredibly sorry for them. Beyond sorry, guilty. Enough to slip them cash.
At the same time, though, I find myself thinking two things: first, please god, let this never happen to me. I could NOT live outside; I have special needs – dietary, hygiene, comfort. I mean, if I’m sleeping behind a hedge, where am I going to find a mirror so I can put my contact lenses in? Won’t the goat’s milk for my hemp cereal go bad without refrigeration? How can I spray my teeth with grapefruit seed extract last thing at night if there’s no power for my Water Pic? These things concern me deeply.
Oh, and by the way, I’ve decided that, if the worst ever comes to the
worst and I wind up homeless – sometimes, when you work in public radio, this seems like a distinct possibility – I would instantly commandeer one of those portable toilet thingies that builders use (portapotties), clean it out, turn it on its side, and sleep in that, so that my stuff is secure and the coyotes don’t get me. Then, next morning, refreshed, I’d simply put my lenses in, tidy up the place, lock the door, and go. Within twenty minutes I can be panhandling outside Starbucks or yelling at traffic. The day’s my own.
The second thing I think of when I see the local bums is this: “Why are you just sitting, sprawling, yelling there like that? Why not use your free time – and it’s all free time – more fruitfully? If you just gave half a day each week over to some kind of work, you could earn a few dollars, and that would then buy you a haircut, food, blankets, a Water Pic, whatever you need.” Right?
Okay, maybe this isn’t realistic. When you’re at the bottom of the heap, it must seem like a virtual impossibility to get yourself back on your feet again. Plus, some of them have drug or mental problems, which makes things worse. All the same, the question is still valid: how hard is it to make money?
Gripped by fascination, I decided I would find out.
Maybe you want to try this too, see what happens.
Most people, when you mention making more money, envision something life-changing, a whopping raise of thousands of dollars, say. But what if you just kept it modest? How about $50 extra in one week to begin with? It’s not a lot, but it’s still fifty bucks. And everyone can use fifty bucks, right? You could even take it and give it to the homeless, basically doing their work for them. It’s up to you.
Then, the next week, or whenever you try the experiment again, you up the stakes to $100, then $200. You can make the money any way you like, but it has to be:
- Above board. No peddling drugs or going on the game, or selling your eyes to science while you’re still alive, anything stupid like that;
- Unconnected with your usual line of work, if you have one; and
- Something that doesn’t involve theft or anything shady. That means not fishing through public fountains for coins after dark. And there’s something in the rules about not staging bank-raids or breaking into cars either. Keep your nose clean.
This week, then, just for fun, I embarked on The Fifty Buck Challenge: that is to say, I set out to make a straight $50 over and above anything else I might normally bring in.
And…bingo!
Right out of the gate I sold a lovely piece of artwork on Ebay. That was twenty bucks right there. Then I made a grapefruit tart, which was so absolutely scrumptious that I almost ate it myself, screw the challenge! But no, I’m on a 100 days of raw food at the moment, I couldn’t - so I sold it to someone else, a woman who was having a party. She paid $45.
And that was that. Simple. I almost wished I’d set the first week’s target a bit higher, because I made $65 with practically zero effort, just a little ingenuity.
Of course there’s tax to pay, I guess (something the homeless don’t have to consider), and I like to give a percentage away too. (In fact, I’m making that an integral part of the challenge: 10% of whatever you make has to be given away to someone who needs it right now, as seed money for future efforts. It’s good karma, people.) Plus, the ingredients for the tart cost a fortune. Still, not bad, eh? And that is just the first attempt to get the wheels rolling.
Also, let’s not forget – money’s green, which is very much in tune with the spirit of the times.
Anyway, incredibly buoyed up by this – who knew that making pocket money could be so exciting? – I plan to do it again very soon. Next time it will be $10o, though. Enough for a downpayment on my portapotty. Well, you never know. Radio’s a fickle business.
www.cashpeters.com
January 13, 2010
Screw Leno, I’m with Coco.
Mainly because it reminds me yet again of what spineless weasels many TV executives are. If you’ve ever met one you’ll know. All too often, there’s no backbone, no balls, no vision, no creativity worth speaking of. All they care about is making money and keeping their jobs, and every bad decision they make – which in NBC’s case runs into what I’ll loosely describe as ‘a lot’ - is accompanied not by apologies or serious attempts to do the right thing and resolve issues decently, but by a mad scramble to save as much money as possible and to make sure the top brass still have their jobs once it’s blown over.
I had a TV show a couple of years back. Oddly, it was cancelled prematurely for many of the same reasons that Conan O’Brien has raised for refusing to do The Tonight Show at 12.05am (although my executives were slightly better than most, I must admit). Anyway, Conan was just getting into his stride, then, seven months in, those weasels at NBC caved and decided to give Jay Leno his old timeslot back. They wouldn’t be able to call it The Tonight Show, though, because if they did, they’d have to pay Conan about $45 million for depriving him of his gig, which is a colossal amount of money to waste – although they could save the same amount simply by firing all the executives who had a hand in these shenanigans and taking back any bonuses, stock options, or pensions they had coming. But no, to save money, they elected to do the spineless thing: give Jay half an hour, then Conan an hour, then Jimmy Fallon another hour, then Carson Daly the hour after that. One rubbish move after another.
“It’s just business,” Jeff Zucker said to Charlie Rose the other night during an interview.
No it isn’t. It’s showbusiness, sure; shows must make money. But you’re taking a wonderful creative medium and making it ALL about money. That’s why you keep putting on terrific shows, then cancelling them before they get a foothold. And that’s why there’s so much unadulterated crap on our screens. Once it becomes all about the money, you cheapen everything beyond rescue, and are destined to wreck the entire network. Oh, wait -didn’t you already do that?
As Chez Pazienza writes so magnificently on the Huffington Post today, “Somewhere along the line network executives — particularly and ironically Jeff Zucker, who was named CEO of NBC TV in 2005 and then CEO of the NBC Universal empire in 2007 — decided that cash would be the only consideration, that it could be amassed without even earning it by means of great shows and a consistently above the board news operation at the highest levels of management, and that the rise of cable and non-traditional media provided the perfect excuse for making this kind of major paradigm shift. The shareholders likely thought Zucker was brilliant for expanding NBC’s properties across several platforms then turning each into a giant promotional machine for the others until “NBC product placement” was all any NBC show or network was good for; for hiring a worthless, self-obsessed hack like Ben Silverman to dumb down prime time; for bringing in bags of money while slashing costs, culminating in the cynical for-profit-only ploy that put Jay Leno in prime time five nights a week. Unfortunately, while get-rich-quick schemes tend to work well in the short-term, they can be devastating long-term — and Zucker’s not so myopic that he shouldn’t have realized this about the business model he’d adopted. There was no meat in the tasty-looking sandwich he was serving day after day, and with the collapse of the Leno show, the impending unceremonious exit of Conan O’Brien and the P.R. cataclysm both have caused for the network, almost everyone, maybe even the mighty shareholders looking down from Olympus, can now see that.” (Read the full piece HERE)
Letterman really has it right in this clip.
And, because he has an axe to grind, here too.
So the situation as it stands right now is this:
What I
love most is that, while NBC favors Leno – who should be the one to leave – the public has been behind Conan all the way. There was even a grassroots campaign to keep him on The Tonight Show. It didn’t work, but ratings soared for a week or two and it was a great display of viewer power. Same way the Huffington Post is causing a real stir with its campaign to get Americans to withdraw their funds from the corrupt big banks and open accounts at smaller community banks instead. Finally, people power is stirring. A bandwagon is moving. It may be small, and this may only be about a stupid talk show on TV, but it’s indicative of something so much bigger. An impetus has been created, and once an annoyed public is on the move, it’s hard to stop them.
So, TV Swami he give The Tonight Show with Conan O’Brien five magic carpets out of five, even though he never watches it, and he say YES to the mass firing of the spineless weasels in network (and cable) television. Let the janitors run TV for a while; they couldn’t do worse.
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Filed under Television commentary
Tags: Carson Daly, Coco, Conan O'Brien, David Letterman, Jay Leno, Jeff Zucker, Jimmy Fallon, NBC, spineless weasels, The Tonight Show, TV executives